Your website is the key to a successful digital marketing strategy. All other digital marketing elements direct visitors to your website, which should effectively convert bussiness. A good website reflects your brand, offers high-quality content, is mobile friendly and is easy-to-navigate.
Increasingly, your customers are not sitting in front of desktops or laptops. Instead, they’re on the go, and they’re accessing your website from their mobile devices. What does that mean for you? If you don’t give customers what they want which is browsing and shop while mobile, they’ll go someplace else.
Did you know that a new visitor to your website will form a first impression in two-tenths of a second? In about 2.1 seconds users will focus their attention on the area that most influences their first impression. And while great content helps, first impressions are 94% related to your website’s design.
Responsive Web Design (RWD) means designing a website so it works well on any mobile device. A site that has been designed in this way will be able to automatically convert its layout to the responsive design as it will recognise what device (smartphone, tablet, laptop, desktop) you are accessing the page with. This is important because it creates a much more mobile friendly experience.
