What I’m about

Anka WolbertHi, my name is Anka Wolbert. I’m a web developer and over the past 8 years I’ve specialised in WordPress.

I love working with local businesses and I’m particularly interested in user interface design, the psychology behind web design, and how to make the web a more enjoyable experience.

I have a Masters degrees in Psychology and a BSc degree in Computer Science (Human Computer Interaction). The combination of the technical and creative sides to web design, the characteristics of the world wide web, and its inherent interactive nature never fail to fascinate me.

I started out as a musician in the 1980s, making electronic/ new wave music and moved between London, New York and Amsterdam.  In my early 20s my band was signed to London indie music label 4AD.  We later signed to PolyGram in NYC.  By the late 90s, I decided to swap the music industry for the world of web and start my web design business.

I’ve been in business for 20 years and have built and worked on hundreds of websites.

Contact me today to get started on your website.

Brain Hacks: Using Psychology in Web Design

We all perceive the world through our own individual filters, but there are some general rules for what draws our eyes to something.
So what makes one design more appealing than another? How can we tap into a visitor’s brain and make them feel a certain way just by affecting what they see? Take a look at some common psychology tricks used in web design:

  • Color is one of the most important elements you can use to evoke a certain emotion from a user.
  • “A picture is worth a thousand words” may be a cliché but it is simply a true statement.
  • Users feel more comfortable when browsing sites that feature organised patterns and hierarchy.
  • Know your priority visitors. Who makes up the bulk of your visitors? Is it young millennials? Or well-off baby boomers?

Using psychology to drive your website design is one of the easiest ways you can increase traffic on your site and boost conversion. If you follow these basic principles, you may be pleasantly surprised at the results.